Morocco and the United Kingdom are working toward a significant economic milestone, aiming to double their bilateral trade volume while accelerating mutual investments. This ambitious goal centers on large-scale structural projects and the extensive preparations required for the 2030 World Cup. These objectives were highlighted during a meeting in Rabat between Ryad Mezzour, the Moroccan Minister of Industry and Commerce, and Chris Bryant, the British Minister of State for International Trade.
The 2030 World Cup as a catalyst for growth
During the opening of the Morocco-UK Business Forum, Bryant, who arrived with a delegation of government and private sector representatives, stressed the urgency of strengthening partnerships. He described the 2030 World Cup as a powerful lever for national transformation, offering a unique chance to boost international appeal, modernize infrastructure, and create a lasting impact for future generations.
Minister Mezzour echoed these sentiments, noting that the global sporting event serves as a development engine. The strategy involves upgrading transport networks, healthcare services, and public facilities across the entire nation, not just within the host cities. He explained that Morocco is currently executing a comprehensive economic and territorial transformation plan spanning the next eight years.
Building deeper industrial and innovation ties
Addressing the British business community, Mezzour expressed Morocco’s desire to use public procurement and transformation initiatives to secure a stronger position in global value chains. The vision extends beyond simple technology transfers; the focus is now on establishing partnerships rooted in direct investment, cutting-edge innovation, and enhanced competitiveness.
The forum, held in Rabat and Casablanca on June 2 and 3, brought together approximately 50 British companies. These firms represent diverse sectors, including infrastructure, transport, security, engineering, design, and professional services, all looking to contribute to Morocco’s evolving landscape.
