Cameroon’s Minister of Commerce, Luc Magloire Mbarga Atangana, has announced an extensive promotional sales operation in Yaoundé.

The initiative, spearheaded by the Ministry of Commerce, will unfold over several weeks along the Boulevard du 20 Mai. This strategic location has been selected to maximize accessibility for residents seeking affordable products.

The promotional campaign will span from June 22 to September 30, 2026, offering substantial discounts on essential consumer goods. The event is designed to alleviate financial pressures on households while supporting families preparing for the upcoming school year.

According to official statements, “This initiative, developed in collaboration with corporate partners, aligns with the government’s commitment to reducing the cost of living. It aims to bolster household purchasing power during the summer period while ensuring access to affordable school supplies for the 2026-2027 academic year.”

Mbarga Atangana emphasized the campaign’s broader reach: “Beyond Yaoundé and its surrounding areas, this initiative will expand nationwide through mobile promotional caravans, bringing economic relief to communities across Cameroon.”

Massive consumer goods promotion campaign kicks off in Yaoundé