The third edition of the Visa Fintech Day was held on Tuesday at the Mohammed VI Tower in Rabat, gathering key players from Morocco’s financial ecosystem to discuss innovation, digital payments, and financial inclusion.
Organised by Visa in partnership with the Morocco Fintech Center (MFC), the Digital Development Agency (ADD), and Technopark, the event brought together representatives from government, regulators, banks, fintechs, investors, and technology companies. This edition placed strong emphasis on artificial intelligence and its potential to transform financial services.
The sessions were opened by Amal El Fallah Seghrouchni, Minister Delegate for Digital Transition and Administrative Reform, who spoke about the role of AI in accelerating inclusive digital transformation. Several discussions also addressed the impact of digitalisation on the national economy, notably during an exchange between Sami Romdhane, Country Manager of Visa in Morocco, and Ryad Mezzour, Minister of Industry and Trade.
Speakers highlighted the growing contribution of digital technologies to modernising Morocco’s economic fabric, especially for small and medium enterprises. Digital payments, data utilisation, and AI-based tools are now seen as key drivers of competitiveness and development.
Morocco bets on AI to accelerate its financial transformation
One major highlight was the presentation of a white paper dedicated to the Moroccan fintech ecosystem. Produced jointly by Visa and the Morocco Fintech Center with input from several institutions, this document aims to serve as a reference for investors, industry professionals, and policymakers.
The report offers several recommendations to speed up financial innovation in Morocco. These include developing regulatory sandboxes to test new services in a secure environment, standardising technological integrations among market players, strengthening funding mechanisms for startups, and making greater use of artificial intelligence and data analytics to promote financial inclusion.
The event also highlighted the Visa Africa Fintech Accelerator programme. Launched as part of the group’s commitment to invest one billion dollars in Africa by 2027, this initiative supports fintech startups across the continent through an intensive twelve-week programme.
Startups, banks and regulators: a maturing collaboration
Since its launch, the accelerator has supported 104 African fintechs across six successive cohorts. Their combined valuation exceeds 1.4 billion dollars. Ten Moroccan startups have already benefited from the programme, gaining access to strategic support, Visa’s technological infrastructure, and funding opportunities.
At this third edition, two Moroccan startups from the latest cohort were highlighted. Both are developing solutions based on artificial intelligence and data analysis to address structural challenges in the financial sector.
According to Sami Romdhane, this evolution reflects the growing maturity of the national ecosystem. He noted that Moroccan fintechs are now favouring a collaborative approach with banks and regulators rather than a disruptive one. Visa intends to support this dynamic by offering its technological infrastructure and global expertise to back financial innovation and expand access to financial services in Morocco.
